Hybrid Event Live Streaming for Creative Informatics

We partnered with the University of Edinburgh to deliver a seamless hybrid live stream that connected both in-person and remote audiences during the pandemic. Our team managed everything from pre-production to the live multi-camera broadcast, helping the client expand their reach and grow attendance across a series of events.

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// Overview

The Brief

Video Production Edinburgh produced a number of live streams for Design Informatics – University of Edinburgh, helping them distribute and deliver digital content during Covid.

  • Objectives: Live stream the event to a remote audience, as well as to an attending one.
  • Audience: Prospect creatives interested in the client’s programme, Academics
  • Challenge: Seamlessly live stream high-quality video, sound and visual being consistent with branding and style across several events

The Approach

Our dedicated live stream team spent significant time leasing with the client to make sure everything got pre-produced solidly before the event. We had live stream engineers, assistants, sound engineers and camera operators. The production included:

  • Pre-production: Working around the event schedule, we worked closely with the client to make sure every aspect of the event was properly covered, and recommended the most cost-effective solutions to obtain the best results
  • Live stream: Four cameras of which two manned, two sounds engineers, two live stream engineers, two assistant producers to deliver a high-value live stream
  • Post-Production: We edited and delivered the recording of the event within 48 hours.

The Outcome

Approximately 300 remote attendees and 300 local ones. Remote attendance grew significantly as several similar events have been delivered.

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Production Stills

A speaker discusses hyper-realities with a skeleton model, highlighting technology's impact on modern perceptions of reality.×
A speaker in a purple blazer passionately gestures while addressing an audience at a microphone on stage.×
A woman in a white dress stands in a dimly lit room, raising her arms in a dramatic pose, surrounded by industrial elements.×
A speaker in a green chequered outfit presents at a Creative Informatics event, engaging the audience with dynamic gestures.×
Cyber Punk style graphics featuring CI LAB #22 with Creative Informatics logo on a gray background.×
Close-up of the Assembly Theatre Ltd sign mounted on a wooden door, showcasing its elegant design and professional branding.×
Historic Assembly Theatre building in Edinburgh with gothic architecture, featuring tall windows and a unique tower against a cloudy sky.×
// Client FeedbackThe Creative Informatics TeamUniversity of Edinburgh★★★★★

“We've worked with Video Production Edinburgh on several of our Creative Informatics online events over the last year and they have always provided an excellent service. From support with filming and streaming live events, through to editing, I would definitely recommend the VPE team!”

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// Next Steps

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