// Marketing

Marketing & social media support: Getting your work seen

From video-led campaigns to broader social media strategy, we help you plan, distribute, and amplify your marketing content. Get the clarity and experience your organisation needs to reach the right audience.

Start your project

View our work

Marketing & content services

We provide practical, results-focused support to help you get more from your content, whether that’s a one-off campaign or ongoing marketing activity.

Content planning & strategy

Clear direction on what to create, when, and why. We help you build a content approach that’s joined up with your wider marketing goals.

Content distribution

Ensuring your content is seen by the right audience. We advise on the best channels and formats to reach your target audience effectively.

Video-led marketing

Using video as the core driver of your marketing activity. We’ll help you get the most from your production investment across every channel.

Social media campaigns

Structured campaigns built around your video and photo content, designed to engage your audience and drive meaningful results on the platforms that matter to you.

Content repurposing

Maximising what you already have. We help you adapt existing video and photo assets for different formats, platforms, and audiences.

Ongoing content support

Consistent support for organisations that need a reliable content partner — from planning and creation through to review and optimisation.

// Selected Marketing Campaigns

The University of Edinburgh Digital Content

// HOW We Work with you

From brief to delivery:
How we work with you

// 01

Listen &
understand

We start by understanding your organisation, your audience, and what success looks like for your content. Every project begins with a proper conversation.

// 02

Strategy
& planning

We map out a clear content approach — what to create, where to distribute it, and how to make it work as hard as possible for your goals.

// 03

Production
& creation

Where needed, we support or deliver the content itself — drawing on our full production capability for video, photography, and supporting assets.

// 04

Distribution
& campaigns

We help you get your content in front of the right audience — whether that’s through social media campaigns, email, or broader distribution.

// 05

Review &
optimisation

We review performance and refine the approach over time, making sure your content continues to deliver.

Explore our services

// partnerships

Rated 5

by our clients

We have had the opportunity to run online workshops over several years, with the expert help of the team at video Production Edinburgh. Their contribution has been nothing short of excellent. Courteous, reliable and expert would be the best way to describe their work. Integrating our organisation's unique needs and style, they worked with us to ensure that the workshop was always produced to the highest standard. We have enjoyed working with them and hope to continue to do so, into the future.

Yael Ilan Yael Ilan — Donor Conception Network – UK

The whole team at Video Production Edinburgh were an absolute pleasure to work with. They were personable and professional and delivered an excellent video for us. I would highly recommend them.

Will Millership Scottish AI Alliance Communications & Events Manager The Data Lab – Innovation Centre

Video Production Edinburgh are simply excellent. They are fantastic to work with – professional, friendly, open, responsive, efficient and flexible – and produce work of the highest quality. A great collaborative experience.

Rosie Langton Marketing, Media & Events Team Belhaven Hill School

Euan and Paolo from Video Production Edinburgh filmed and produced a 40 minute film for us on a tight deadline. I was incredibly impressed by their professionalism and the delivery of the final product, which is beautifully filmed, compelling and engaging. Would highly recommend them!

Susan Lechet Lecturer in Design Informatics University of Edinburgh

Paolo and the team are fantastic – I've worked with them for a few years now and their work is always of the highest quality, punctual, and amazing value. Can't recommend them enough!

Gordon Johnston Project Manager AI Literacy Challenge, Edinburgh Futures Institute, University of Edinburgh

I could not recommend Video Production Edinburgh enough. They made sure our hybrid conference went off without a hitch. It was so wonderful to not have to worry about the online part of the conference and just focus on what was going on in the room. Thank you so much to you and the sound engineer for making our day such a success.

Francesca Howard Assistant Programme Manager for Tobacco Control NHS Lothian

I have no words to describe the work of Paolo and his team. I used his service to make a video on a knowledge exchange programme years ago and the team did an amazing job for us. They were very professional and sensitive to capture the essence of the programme in this beautiful video. They went beyond what was agreed and always was efficient and fast to respond. The programme is currently finalist of the Scottish Knowledge Exchange Award. I want to thank all the team and I fully recommend their work.

Andrea Rodriguez Lecturer University of Dundee

Video production and Paolo has been exceptional in helping us with our work. As we are non- experts in video production, they have provided invaluable advice for us throughout, patience as we put things together across cross-national collaborators and in complex situations, and excellent quality throughout and in the final product. I would definitely want to work with them again, on future research projects.

Professor Kay Tisdall Chair of Childhood Policy University of Edinburgh

Video Production Edinburgh (Paolo & Euan) were fantastic for our academic event which we required some filming for. Communication was excellent, timings very prompt, and the end product was fantastic quality and exactly what we had asked for. Thank-you!

Lizzie Bradfor Lecturer in Cognitive Neuroscience St Andrews University

// Marketing FAQ’s

Frequently asked questions

What kind of marketing support do you offer?

We focus on helping organisations get more value from their content — particularly video and photography. This includes content strategy and planning, campaign support, platform-specific advice, and assistance with distributing your content to the right audience. We’re not a social media agency, but we work closely with clients to ensure the content we produce is utilised effectively.

Do you manage social media accounts?

We don’t offer ongoing social media management, but we do support clients with social media campaigns — particularly where video and photo content is at the centre of the activity. If you need help planning and structuring a campaign around content we’ve produced, that’s something we can help with.

Can you help us repurpose existing content?

Yes — this is something we do regularly. If you have existing video or photo assets that aren’t being used to their full potential, we can help you adapt them for different formats, platforms, and audiences. It’s often one of the most cost-effective things you can do with your content budget.

Do you work with organisations on an ongoing basis?

Yes. We work with a number of clients on a longer-term basis, providing consistent content creation and strategic support over time. If you’re looking for a reliable content partner rather than a one-off project, get in touch and we can talk through what that might look like.

Can you combine marketing support with video production?

Absolutely — in fact, that’s the most effective way to work with us. When we’re involved in both the production and the distribution strategy, we can make sure your content is built with its end use in mind from day one.

Whether you need video production, professional photography, or ongoing content support, we’ll help you find the right approach.

Let’s create something worth watching

View our work

Speak to our team

We aim to respond within 24 hours or less

Marketing & social media support: Getting your work seen

Marketing & content services

Content planning & strategy

Content distribution

Video-led marketing

Social media campaigns

Content repurposing

Ongoing content support

The Nth Wave Exhibition Video Production for The University of Edinburgh

Eildon Food Hub Promotional Video

Loretto School Boarding Video

Eco Sash & Case Testimonial Videos

From brief to delivery:How we work with you

Listen &understand

Strategy & planning

Production & creation

Distribution & campaigns

Review & optimisation