- Objectives: Create a series of videos that capture the ethos and atmosphere of the school and generate more registrations
- Audience: Prospective students, parents
- Challenge: Really understand the school’s strong points and convey them in an attractive way that appeals to both parents and prospective students
Loretto School Boarding Video
// Overview
The Brief
As part of a wider revamp of the school’s image, the client has asked Video Production Edinburgh to produce a series of videos that would represent the central pieces of the new marketing campaign.
The Approach
We approached this production by bringing a fresh look to the school and proposing a contemplative, slow-paced narrative which puts older viewers at ease, but with exciting images and content to appeal to the younger audience. The production included:
- Creative Strategy and Pre-production: We helped plan the marketing campaign from the very beginning of the production cycle, working shoulder to shoulder with the school’s marketing team
- Filming: With a mix of high-end interviews, action shots and b-rolls, our team moved comfortably within very tight schedules and different locations within the campus and beyond
- Post-Production: Besides the production of videos and photography, we have provided our expertise in their social media campaigns on how to best use the video across the client’s website and social media.
The Outcome
The videos we have delivered have been the central element of the campaign, integrating the new website, brand revamp, and the social and marketing campaigns. This has drastically helped to increase prospective students’ engagement and registration numbers.
Production Stills
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דWe have found Paolo's team to be extraordinarily brilliant! From the first phone call, all through filming and photography, to the final outcomes, Paolo and his team have provided a superb service. Many of our stakeholders have commented on the quality of their production and their eye for detail. They are a great find and we would hugely recommend their services.”
// Next Steps
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