LEAD Scotland 2024 Event Highlights

We teamed up with the event’s AV crew to deliver a high-quality highlights video and live stream on a limited budget. The final video successfully captured the event’s energy, helping the client reach a wider audience and drive new registrations.

// Overview

The Brief

Every year, the client hires Video Production Edinburgh to produce a highlights video for this corporate event/conference in Scotland. We work closely with the AV team to make sure the event runs smoothly, and it is serviced at a high level of production.

  • Objectives: Create a short video capturing the highlights and mood of the event to promote the client’s activities and attract more participants from the advertising sector
  • Audience: Advertising experts, prospect event participants
  • Challenge: Limited budget

The Approach

Our team blended with the AV team and provided a cost-effective highlights video which encapsulated all the key messages the client required. The production included:

  • Creative Strategy and Pre-production: We liaised with the client and the AV company to coordinate our presence and activity during the event
  • Filming: Our team provided videography and live streaming of the event. Static and roaming cameras have been utilised
  • Post-Production: In a short turnaround, we produced this highlights video, which has been used on the client’s website and on their social media platforms.

The Outcome

The video has managed to reach a wider audience of candidates for this fellowship programme, increasing the interest around the client’s offers and consequent registrations.

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Production Stills

Exterior view of the voco Grand Central hotel featuring a firefighter statue and pedestrians walking by in a bustling city setting.×
A sound engineer adjusting audio levels on a digital mixing console with colourful lights in a dark environment.×
Daniel Johnson MSP speaking at LEAD Scotland 2024 conference, engaging audience with insights on business and economic strategies.×
A speaker presents at a LEAD Event, engaging an audience in a well-decorated venue with elegant lighting and seating.×
Panel discussion at LEAD Scotland event featuring three speakers on stage with blue lighting and audience in view.×
Group of six professionals posing together at an event, showcasing camaraderie and networking in a stylish setting.×
// Client FeedbackPhoebe SallitEvent ManagerAdvertising Association★★★★★

“Paolo was very professional and he was helpful and patient with all our
requests and very nice to work with.”

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