BRAID Fellows Enrichment Event Highlights

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// Overview

The Brief

Video Production Edinburgh was asked to produce an up to 3 minutes-long video to capture the highlights and key moments of this event. It was asked to be as discreet as possible to not interfere with the course of the event.

  • Objectives: Create a short video capturing the highlights and mood of the event, easy to watch and accessible
  • Audience: Academics, prospect fellow students, PhD students
  • Challenge: Budget available on the lower side

The Approach

After having liaised with the client to gather some key information about the event, we prepared for being as little intrusive as possible. The production included:

  • Creative Strategy and Pre-production: We discussed with the client who was the targeted audience to be sure we produced the video with the right tone of voice to make it appealing to them
  • Filming: Our team organised the filming using the minimum amount of equipment and only one videographer
  • Post-Production: In a short turnaround, we produced this highlights video, which has been used on the client’s website and on their social media platforms.

The Outcome

The video has managed to reach a wider audience of candidates for this fellowship programme, increasing the interest around the client’s offers and consequent registrations.

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Production Stills

Person with microphone in front of large screen with text 'Concluding remarks' at an event×
Group of people in a seminar room looking intently forward, one person wearing a grey cardigan, another a white blouse with a wristwatch×
Three people sit at a round table with white tablecloth, one person holds a microphone, on the table are cups, a water bottle and a laptop with stickers.×
Several people sit at round tables in a modern, light-flooded room and listen to a standing person with a microphone.×
Two people sit next to each other, one wearing a white blouse and a name tag lanyard, the other is blurred in the foreground.×
Three people sit at a table with laptops and discuss in a bright meeting room.×
Two men with name tags walk away from the camera in a modern hallway with wooden floor and large windows×
Several people sit at round tables with white tablecloths in a modern conference room, while a man speaks in front of a large blue presentation wall.×

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// Next Steps

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