Panmure House In 2 Minutes

Exploring the vibrant history and academic legacy of Panmure House through an engaging, multi-format digital campaign for Heriot-Watt University.

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// Overview

The Brief

Heriot-Watt University, Business School, established a long-term collaboration with Video Production Edinburgh to present an engaging series of videos to explore the rich history and vibrant activities of the esteemed Adam Smith Panmure House in Edinburgh.

  • Objectives: Produce consistently branded explanatory videos for the new Panmure House website, and increase public engagement to both in-person and online events
  • Audience: 18-75-year-olds interested in economics and history
  • Challenge: Create vibrant and modern content from a subject which is often not perceived as such

The Approach

We suggested a creative approach based on telling the story of a place that, thanks to its history, can bring answers to the challenges of modern society. The production included:

  • Creative Strategy: Supporting the production of the script making sure it resonated with the targeted audience and delivered the key messages
  • Shooting Optimisation: We created a tight schedule for filming, producing footage for several different videos on the same session
  • Post-Production: 8 consistently branded videos cut-down and optimised for Instagram and Linkedin

The Outcome

The campaign drove a significantly higher public engagement rate compared to previous years. Beyond the metrics, Heriot-Watt University and Panmure House gained a high-quality asset library that continues to serve its marketing purposes years later.

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Production Stills

A black and white photo of Adam Smith's Panmure House with Carlton Hill in the background×
Caroline Howitt, Programme Director at Adam Smith's Panmure House, stands in front of Panmure House.×
Close up view of a painting of Adam Smith.×
'An Inquiry into the Nature and Causes of the Wealth of Nations' by Adam Smith is displayed under lighting.×
Close-up of a historical plaque marking the residence of Adam Smith, noting his years of life from 1723 to 1790.×
Aerial view of Edinburgh showcasing the cityscape, train station, and historic architecture under a cloudy sky.×
A diverse group of people seated in a formal setting, engaged in conversation during an event, showcasing various expressions and interactions.×
Three men engage in conversation at an exhibition, showcasing a modern interior with informational displays in the background.×
Open historical book titled 'An Inquiry into the Nature and Causes of the Wealth of Nations' by Adam Smith is displayed under lighting.×
// Client FeedbackNatasha AshleyProgramme ExecutiveBusiness School, Heriot-Watt University★★★★★

“We've worked with the extremely talented and professional Video Production Edinburgh team for the past year and I would recommend them without hesitation. Paolo and the team go above and beyond to produce beautiful, dramatic, eloquent and professional videos and events that exceed our expectations. They have a great eye for detail and fantastic artistic direction to their work. They have helped us transition to virtual events every step of the way, spending a lot of time guiding us and ensuring our events are of a high standard. They have been extremely patient and responsive. They are flexible and creative, we are very happy with the videos and events they have helped us with. Beyond their high standards, exceptional quality and professionalism, they are some of the most personable people in the industry, easy to work with, straightforward and very friendly. It is only a pleasure to work with VPE. Highly recommend them.”

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// Next Steps

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