- Objectives: Produce four videos that consistently portray the school as the best choice in Scotland for the education of young pupils
- Audience: Pupils and parents
- Challenge: Captivate the interest of the audience and generate enquiries that lead to new registrations
Belhaven Hill School Promo
// Overview
The Brief
Belhaven Hill School needed content for their video-led marketing campaign to revamp the image of the school and attract more registrations. They commissioned Video Production Edinburgh to produce a series of four videos as main content for the campaign, covering a school virtual tour, a shorter general promotional video, a shorter promotional video and a pre-prep focused video. The videos needed to communicate the ethos of the school as well as the family atmosphere it provides.
The Approach
We spent substantial time in pre-production visiting the school, talking to the staff, parents and pupils to understand how to portray the school in an authentic and attractive way. The production included:
- Creative Strategy and Pre-production: We produced the scripts and worked consistently to meet the objectives of the marketing campaign
- Filming: Working with young pupils is not always easy, but we have tons of experience and managed to make them feel at ease and have fun, which resulted in natural looking footage
- Post-Production: We created a warm and familiar mood colour-grading the videos in a consistent way. We delivered the videos both in portrait and landscape format to be utilised on the client’s website as well as on social media platforms.
The Outcome
The videos Video Production Edinburgh has produced have been the central peace of the client’s marketing campaign. The registrations have increased substantially thanks to their use on websites and social media.
Production Stills
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דVideo Production Edinburgh are simply excellent. They are fantastic to work with – professional, friendly, open, responsive, efficient and flexible – and produce work of the highest quality. A great collaborative experience.”
// Next Steps
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